Medianista creates targeted + effective Google PLA campaigns

PLAs are ads featuring enriched content, including images of products and prices from merchants, that are served as replacements for comparison shopping listings. According to Internet Retailer the click-through rate for Google’s PLA’s was 47% higher in 2013 than that of text-based pay-per-click ads (2.8% vs. 1.9% on average, respectively). Beginning with the fourth quarter of 2013 advertisers [...]