Does Search Need a New Business Model?
David Berkowitz wrote: ComScore Chairman Gian Fulgoni suggested as much in his opening day keynote at MediaPost’s Search Insider Summit this week. He stressed that marketers are realizing so much more...
View ArticleRetailers are spending more in Q4, 2008, search marketing, study says
By Tom Polanski, EVP, eBrand Media and eBrand Interactive Even though online consumers are spending less per transaction than a year ago, retailers have spent 33% more on search marketing through the...
View ArticleeBrand Media clients experiencing a great 2008 holiday season. Revenue and...
By Tom Polanski, EVP, eBrand Media and eBrand Interactive Hi folks, as the holiday shopping season comes to a close, I’m pleased to announce that each and every one of our clients is better off today...
View ArticleeBrand Interactive further optimizes its industry-leading suite of SEM services!
By Tom Polanski, EVP, eBrand Media and eBrand Interactive I’m pleased to announce that eBrand Interactive, a full service agency, along with its longtime SEM technology provider, have added new...
View ArticleTom Polanski and eBrand Media thank Zappos for their gesture of genuine...
By Tom Polanski, EVP, eBrand Media and eBrand Interactive A person can make a series of reasonably sound assumptions by the way a company treats it vendors. Savvy Senior Managers understand that the...
View ArticleeBrand Interactive partners with Zappos; delivers success by beating mandated...
By Tom Polanski, EVP, eBrand Media and eBrand Interactive Since the day eBrand Interactive began its partnership with Zappos, and took over management of a particular marketing campaign, eBrand...
View ArticleeBrand Media Research Brief: paid search clicks down, digital radio usage up
By Tom Polanski, EVP, eBrand Media and eBrand Interactive In regards to SEM; according the research done by eBrand Media, Inc., paid search clicks are down considerably, while click-through rates,...
View ArticleeBrand Media Research Brief: E-commerce grows using SEM to acquire and e-mail...
By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales,...
View ArticleWhat the Microsoft-Yahoo deal means to users
By Suzanne Choney Consumers would see improved Web search efforts by all major players as a result of a proposed search partnership between Microsoft and Yahoo, experts said Tuesday. “It’s a negative...
View ArticleSearch Wars – Google offers up a taste of “Caffeine”, its new search engine.
By Tom Polanski, EVP, eBrand Media and eBrand Interactive The “Search Wars” heat up as Luke Googlewalker escalates his battle with Darth Binger. At stake is the future of search and untold billions...
View ArticleeBrand Media Wins New Business as a Result of Its Performance and Stability
SEM management for Hairextensions.com has been placed with the eBrand Media team managing SEM for Wigs.com over the past three years. Los Angeles, CA–(eBizine)–05/25/2011 – 8:25 AM – As a result of...
View ArticleRetailers Tagging Social and Mobile as 2012 Targets
According to the report, “Surviving the Current Market Mania with a Solid 2012 Plan,” by Bronto Software, while traditional digital channels such as search and email continue to dominate retailer...
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The Medianista SEM management team helps to deliver 90% web growth for The...
E-commerce sales grew 12%, while comparable-store sales dropped 0.5%. Internet Retailer reports that thanks largely to the web side of its business, apparel retail chain The Buckle Inc. increased it...
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An overview of the Medianista SEM solution
Summarized below are but a few of our SEM strengths. We find the areas listed below generally represent reasons clients — large. medium and small — choose Medianista to manage SEM over other options....
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Medianista welcomes Monoprice aboard as a new client
PORTLAND, OR–(DigitalArteries)–11/05/2010-7:30 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today...
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Medianista creates targeted + effective Google PLA campaigns
PLAs are ads featuring enriched content, including images of products and prices from merchants, that are served as replacements for comparison shopping listings. According to Internet Retailer the...
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