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eBrand Media Research Brief: E-commerce grows using SEM to acquire and e-mail to retain

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By Tom Polanski, EVP, eBrand Media and eBrand Interactive According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online sales will account for 6% of total [...]

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